DigitasLBi Chicago Promotes Executive Creative Director Morgan Carroll to Managing Director

By Patrick Coffee 

The Chicago office of Publicis Groupe’s DigitasLBi promoted new leadership internally this week as its interim managing director and head of account services left to pursue other opportunities.

Morgan Carroll will fill the dual roles of ECD and MD and report directly to DigitasLBi North America CEO Tony Weisman, effective immediately. In another change, SVP/group account director Jessica Henrichs will assume the duties previously handled by Chris Reed, who was EVP/head of account management for both the Chicago and San Francisco offices.

“Anyone who has worked with Morgan has witnessed his collaborative disposition and determination,” says Weisman in a statement. “This combined with his already admired leadership and feistiness to get great things done fast will serve Morgan well in his expanded and elevated role. I’m very excited to see his leadership evolve with the new opportunity in this role.”

Carroll effectively replaces Davin Power, who was appointed to serve as interim managing director of DigitasLBi Chicago in April after the agency promoted former Chicago/San Francisco president Doug Ryan to oversee the entire North American network.

In his new role, Carroll will effectively manage all elements of DigitasLBi’s Chicago office including agency culture, accounts, talent management, growth and day-to-day operations while simultaneously continuing to serve as creative lead for clients like Sony Playstation, Sprint and MillerCoors. (GCD William Matznick led the latter account before going freelance earlier this year.)

The new managing director says, “I’ve been lucky enough to work with every capability in the Chicago office as the creative lead, and I know that the best things happen when we’re all working together. I’m thrilled to have the opportunity to find even more places where we can successfully collaborate for our clients, not to mention upholding our culture for the 400+ people who call DigitasLBi Chicago home.”

Before joining DigitasLBi in 2014, Carroll spent more than a decade in various creative positions with the Deutsch organization in New York. While there, he worked on such accounts as IKEA, Monster.com, Sheraton and Anheuser-Busch, among many others. His work has been recognized by Cannes, the ADDYs, the ANDYs, the EFFIEs, the One Show and more, and highlights of his portfolio include DirecTV’s 2011 campaign “Football Cops” and “Perfect Match,” the 2013 Go Daddy Super Bowl spot starring one Bar Rafaeli.

A DigitasLBi spokesperson tells us that both Reed and Power have moved on and that the agency wishes them the best in their next endeavors. Power previously served as EVP and global head of client services for BBDO’s Chicago office while Reed spent more than 8 years at the same agency directing accounts and client services.

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