Have you ever wanted to know what the “essence of Digitas” is? Well, whatever your answer, the Publicis-owned digital network has leveraged the wonders of the iPad and launched Digitas Cache, a publication of sorts that’s built and designed solely for the aforementioned Apple device. Cache is essentially a compilation of original content (art, ideas, etc.) that was created by various Digitas staffers from all departments including creative, strategy and new business. Since we’re without iPad at present time (for shame), we’re unable to access the “expertised” promised by Digitas Cache. For those of you out there that do own the product, you can download the app here and let us know what you think. From our disadvantage point, it looks pretty nifty, though.
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