Diet Coke Moves Up a Class with Droga5

By Patrick Coffee 

Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see…

The “Economy Class” spot’s protagonist is a washed-out airline customer awakened by the unstoppable flavor of Diet Coke…until she realizes that the visions of shaggy dogs and upright bassists dancing in her head are just that.

The larger campaign’s theme, of course, holds that Diet Coke offers consumers a taste of “The Good Life.”

This spot will debut on Wednesday’s Nashville premiere, but it’s really just a taste…coming weeks will see the debut of two new spots, one of which stars Taylor Swift.

You’ll have to be satisfied with credits after the jump, though. The client included the second spot, “Car Wash”, in the credits and the press release but didn’t feel like sending the actual work out to press contacts.

Diet Coke “Get A Taste” :: Broadcast Credits List

 

Client                                                                          Diet Coke

Campaign                                                                   Get A Taste

Title                                                                             “Economy Class”

Launch Date                                                               24th September 2014
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Creative Director Casey Rand
Creative Director Karen Land Short
Copywriter Matt McCarron
Art Director Conor Hagan
Chief Creation Officer Sally-Ann Dale
Head of Broadcast Production Ben Davies
Executive Broadcast Producer Matt Nowak
Associate Broadcast Producer Goldie Robbens
Integrated Production Business Manager Librado Sanchez
Chief Strategy Officer Jonny Bauer
Senior Brand Strategist Katy Alonzo
Social Media Strategy Director Gerard Crichlow
Senior Social Strategist Mitch Gellar
Group Account Director Julian Cheevers
Account Director Melanie Walters
Account Manager Emily Hoyle
Associate Account Manager Becky Charap

SVP, IMC Wendy Clark
Group Director, DKO & KOZ Rafael Acevedo
Group Director, IMC Peter Callaro
Senior Manager, IMC Kate Santore

Production Company Smuggler
Director Filip Engstrom
DOP Lasse Frank
Executive Producer Shannon Jones
Producer Gustav Geldenhuys
Editorial General Editorial
Editor Noah Herzog
Assistant Editor Matt Dunlop
Executive Producer Robert ParkerPost Production The Mill NY
Head of Production Sean Costelloe
Colorist Fergus McCall
Senior Producer Dan Love
Creative Director Yann Mabille
2D Compositor Tony Robins
2D Compositor Jade Kim
2D Compositor Jeff Butler
3D Artist Nick Couret-Chailloux
Music Artist
Suit Boom! Bap! Pow!
Sound Sonic Union
Paul Weiss

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