Dieste — the Dallas agency responsible for the 2014 #muttbombing campaign in which client Dallas Pets Alive Photoshopped rescue dogs into celebrities’ Instagram selfies — has a new campaign involving virality and Texas pups in need of homes.
In campaign extension “Adoptable Trends,” Dieste figured out a new way to increase exposure for the client’s shelter dogs: name them after trending stories and hashtags.
Here’s the new ad, which launched yesterday:
The client’s website features the latest topical puppies:
We can’t tell how well the trick has worked so far, but the agency says that it would like to “find a new trend every day to help a dog in need,” and as owners of a rescue mutt we can’t help but approve.
Title: Adoptable Trends
Client: Dallas Pets Alive
Agency: Dieste Inc., Dallas
CCO: Paco Olavarrieta
Executive Creative Director: Ciro Sarmiento
ACD: Mónica Douglas
CW: José Benitez
AD: Francisco Arranz, Arturo Lee
Head of Art: Gustavo Zapata
Director of digital: Francisco Cárdenas
Community Manager: Jesse Echevarría
Public Relations: Carla Eboli
Agency Producer: John Costello
Search Engine Marketing: Standing Dog Interactive
Production House: Letca Films
Director: Jorge Colón
Executive Producer: Melina Acevedo
Músic/Sound Mix: Personal Music
Director: Alberto Slezynger
Composer: Alexis Estiz
Sound engineer: Luis Gómez
Executive Producer: Vanessa Lozano