Diego Scotti Named Board Chair of the Ad Council

By Kyle O'Brien 

Diego Scotti, CMO of Verizon, has been named chair of the Ad Council’s board of directors. Scotti, who announced that he will be leaving Verizon later this year, succeeds Jacki Kelley, evp, chief client officer and chief business officer at IPG.

Tara Walpert Levy, vp, Americas, YouTube, currently serves as vice chair of the board and will succeed Scotti as chair in 2024.

Scotti joined the Ad Council board of directors in 2016, became a member of the executive committee in 2017, and was elected as vice chair in 2020, leading the board’s diversity task force from 2018-2021.

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As chair, Scotti will collaborate with the executive committee, the governing body of the Ad Council’s board, and Ad Council leadership to further the organization’s mission of using the power of communications to address the country’s critical social issues. Additionally, Scotti will chair the Ad Council’s 2023 annual public service award dinner, the organization’s largest annual fundraising event, on November 30.

“Diego’s unrelenting commitment to DEI and social impact has been an invaluable asset to the Ad Council and is one of the many reasons he is going to be extraordinary in his role as board chair,” said Lisa Sherman, president and CEO of the Ad Council in a statement. “With Diego’s leadership, we will continue to convene the brightest minds and develop groundbreaking work to drive measurable change on the country’s most critical causes.”

The Ad Council’s board of directors is currently working with the organization’s leadership to spearhead the communications industry’s efforts to address gun violence, mental health, the drug overdose epidemic, racial justice and other social issues.

Scotti joined Verizon in 2014 as executive vice president and chief marketing officer, overseeing all aspects of Verizon’s marketing, experience design, and brand communications across business units. He has been an advocate for change and has taken action to impact both responsible business practices and diversity, equity, and inclusion within the marketing industry.

In addition to the development of the Responsible Marketing Action Plan, Scotti founded adfellows, a marketing fellowship offering diverse, entry-level talent an integrated experience within Verizon and various brand and agency partners, with the goal of placing the fellows in full-time positions.

With the election of Scotti, the Ad Council will continue its ongoing tradition of rotating board chairs between the organizations’ four sectors: media companies, technology platforms, agencies and advertisers.

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