Dick’s Sporting Goods, which recently tugged at the heartstrings for the holidays and asked viewers to give “gifts that matter,” goes for a different emotional angle with its new campaign.
Anomaly’s most recent work for the client, launched this week, is a bit more traditional. “The Question” is a somewhat standard inspirational sports ad consisting of a series of hard-working clips bookended by a young kid imagining himself in the literal spotlight:
This ad, which will debut on ESPN later this week, stars amateur athletes rather than actors and builds on Dick’s past inspirational messages.
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The ensuing campaign will include the usual mix of print, digital, social, and OOH.