Dick’s Sporting Goods, which recently tugged at the heartstrings for the holidays and asked viewers to give “gifts that matter,” goes for a different emotional angle with its new campaign.
Anomaly’s most recent work for the client, launched this week, is a bit more traditional. “The Question” is a somewhat standard inspirational sports ad consisting of a series of hard-working clips bookended by a young kid imagining himself in the literal spotlight:
This ad, which will debut on ESPN later this week, stars amateur athletes rather than actors and builds on Dick’s past inspirational messages.
The ensuing campaign will include the usual mix of print, digital, social, and OOH.