Philly-based shop Red Tettemer + Partners, prone to Lady Gaga tributes and inducing stomach aches, has been picked to handle strategic and creative duties for Dial for Men, a product line from Henkel-owned Dial Corporation that was launched back in 2006.
The Dial for Men account was previously handled by Energy BBDO. In a statement regarding the brand’s decision, Scott Moffitt, SVP/GM – Personal Care, says, “After our success last year on both the business and product innovation fronts, we knew it was crucial for us to partner with an agency that would help continue our vision. We chose Red Tettemer + Partners because they understand our brand from a strategic and creative standpoint. We feel confident that this partnership will help us meet our goals for the future.”
Expect new Dial for Men work from RT+P this spring.