Diageo Brazil appointed São Paulo-based CP+B Brazil as agency of record in Brazil for its Smirnoff, Johnnie Walker and Ypióca brands–the latter of which is a popular Brazilian cachaça, or sugar cane spirit. The appointment comes following a review, with CP+B Brazil CCOs André Kassu and Marcos Medeiros and COO Vinicius Reis leading the new accounts.
“This is a very special victory for us because it’s the result of a unique Diageo process that evaluated agencies for their history, teams, values and purposes. It’s especially exciting as we are a relatively new agency and it speaks to the value of our people and our commitment to the work,” said Reis, referencing the fact that the office has only been opened two years. “We’re honored to have the opportunity to continue to grow the legacy of these iconic brands.”
Kassu and Medeiros have led CP+B Brazil since the São Paulo office opened in February of 2014. Since opening, the agency has launched campaigns spanning 30 countries and doubled its number of employees multiple times (according to the press release).
This news concerns Diageo’s advertising within Brazil. No word on whether the win had anything to do with the fact that all involved parties happen to be Brazilian.