Oh snap. Delivery company DHL has announced that it will cut 9,500 U.S. jobs and close its domestic ground hubs from 412 stations to 103.
DHL will keep a couple of thousand bodies in the US to service its international customers. This new shift in focus follows a 5,400 job reduction earlier in the year.
Ogilvy has been their on/off AOR, since 2004 and really, they’ve been doing a darn good job with CD Mike Lescarbeau leading up the team in the US. In 2007, DHL’s spend was estimated at $50 million annually in major measured media, according to Nielsen Monitor-Plus. That’s a lot of cash to lose.
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Addendum: Our bad. We didn’t realize that Mike Lescarbeau lasted only six months at the shop before bailing. Ogilvy is a tough nut to crack.