We’ve received confirmation that El Segundo, CA-based David&Goliath has eliminated some staff this week. An agency spokesperson tells us, “D&G had a small reduction in staff of less than 5% in order to improve operating efficiencies.” D&G’s approximate staff count at this point is 150 (you can do some math from here), and we’ve been told that cuts were made across departments including creative.
A source familiar with the matter adds that the layoffs weren’t a direct result of the agency losing the CKE account over three months ago, but were made as a way of “getting back into fighting shape” by eliminating “underperforming staff.”
Advertisement