Deutsch launched a new spot for Deutsch starring Adam Scott, Michael Peña and Christopher Mintz-Plasse, entitled “Party.”
The 30-second spot promotes Volkswagen’s all-new infotainment system, App-Connect with a comedically awkward scenario. It opens with Peña using the system to call Scott and inquire about the party he’s heard he’s throwing. Scott denies that he’s throwing any such party, while in a car full of party supplies. When Mintz-Plasse then calls Peña to ask if he’s going to Scott’s party, Peña decides instead to throw a party of his own, using App-Connect to find the nearest party supply store. It’s an effective and memorable way to introduce App-Connect and the actors convincingly portray a very awkward situation. “Party” will be followed by a second broadcast called “Sorry” which we can only assume will feature Scott‘s apology.
“With Volkswagen’s App-Connect, consumers will find one of the most innovative and comprehensive suites of smartphone connectivity, available in the majority of our vehicles,” said Vinay Shahani, vice president, marketing, Volkswagen of America, Inc. “Our new campaign humorously shows how Volkswagen App-Connect allows drivers to access their favorite smartphone functions in a simple and seamless way.”
Credits:
Deutsch Credits and Titles:
Chief Creative Officer, North America: Pete Favat
Chief Digital Officer, North America: Winston Binch
Executive Creative Director: Todd Riddle
Group Creative Director: Heath Pochucha
Creative Director: Paul Oberlin
Creative Director: Matt Sherman
Art Director: Alice Blastorah
Copywriter: Shiran Teitelbaum
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Executive Producer, Video and Motion Design: Ted Markovic
Senior Integrated Producer: Lucy Herzog
Music Director: Dave Rocco
Group Account Director: Tom Else
Account Director: Danielle Gordon
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Su
Account Executive: Renee Mansfield
Account Planning:
Chief Strategy Officer: Colin Drummond
Director of Digital Strategy: Zach Gallagher
Group Planning Director: Susie Lyons
Associate Digital Strategy Director Brendon Volpe
Senior Account Planner: Ben Perreira
Product:
Director of Product Information Jason Clark
Product Information Supervisor Eddie Chae
Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Associate Business Affairs Manager: Jade McAdams
Director of Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Courtney Tylka
Executives:
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
Editorial Company: Cut + Run
Editor: Jay Nelson
Assistant Editor: Clarke Rives
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Farls
Producer: Adam Becht
Post Facility: Ntropic
Executive Producer: Ron Moon
Producer: Alex Jacobson
Senior Colorist: Marshall Plante
Post/VFX: Brickyard VFX
Executive Producer: Jeff Blodgett
Senior Producer: Linda Jackson
Production Coordinator: Britney Frandsen
Lead Flame Artist: Patrick Poulatian
VFX Artist: Mandy Sorenson
Motion Designer: Anton Thallner
Licensed/Composed Music, Credits and Track Info:
Track: “Please Forgive Me”
Performed by Bryan Adams
Label: Universal Music Enterprises
Publishing: UMPG / Sony ATV
Artist: Bryan Adams
Audio Post Company: Lime Studios
Executive Producer: Susie Boyajan
Mixer: Mark Meyuhaus
Assistant Mixer: Matt Miller
Shoot Location: Los Angeles, CA