Deutsch NY Stages ‘Yard Sale Hijack’ for Krylon

By Erik Oster 

Deutsch New York launched a new campaign for spray paint brand Krylon, “Yard Sale Hijack,” with the release of two 15-second ads.

Both spots follow the same formula, showing a yard sale purchase transformed with Krylon and instantly turned around for a handsome profit. Lara Spencer would be proud. The deadpan delivery and cutthroat business sense add a touch of humor while the spots make their point quickly and concisely. It’s a refreshing antidote to the barrage of four minute “brand films” that seem to be the new norm. Recognizing that not only is that unnecessary but counterproductive in this instance, Deutsch New York went the opposite route with its very to-the-point campaign. Hopefully this is a sign that the trend of overly-long, self-important online ads is on the decline (but probably not).

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