Deutsch New York Welcomes Back Shreya Mukherjee as Senior Vice President, Group Planning Director

By Erik Oster 

Shreya Mukherjee has rejoined Deutsch New York in the role of senior vice president, group planning director.

In the role, Mukherjee will be tasked with leading strategy on clients including PNC Bank and assisting in new business initiatives.

“Shreya is an exceptional strategist; she brings an amazing global perspective and a love of deep thinking to unpack insights and consumer trends, and understands that delivering a killer strategy is at the heart of driving stronger, brand building creative work” Deutsch New York CEO Val DiFebo said in a statement. “We’re incredibly excited to welcome her back.”

“High-performance strategy has always been core to the agency’s DNA. We have a fantastic strategy team that continues to grow and bring fresh energy and solid ideas to the table. I’m honored and thrilled to be part of that growth story,” Mukherjee added.

Mukherjee has served as senior vice president, strategy director for Publicis New York for the past year. Before that she spent over three and a half years with Deutsch as a planning director, picking up a vice president title in 2015, during which time she led strategy on several PNC brand units. She also founded The Little Warrior initiative, which “helps address the consequences of child sexual abuse through education and counseling.”