Deutsch New York Parts Ways with Chief Strategy Officer Andrew Dawson

By Erik Oster Comment

Deutsch New York has parted ways with partner, chief strategy officer Andrew Dawson. An agency spokesperson confirmed that Deutsch is currently searching for a new CSO.

Dawson joined the agency full-time last March after a month or so as a freelance strategist and consultant, working on both existing clients and new business efforts. After being named CSO, Dawson sought to bring a more consultative approach to the agency’s strategy department.

“I want to make sure our strategists are as well informed and curious about business models and operations as they are about consumer behaviors and culture,” he told Adweek.

Before joining Deutsch, Dawson served a short stint as chief strategy officer for Johannes Leonardo, following around a year as a freelance strategist and consultant in the New York area. He also previously oversaw in-house creative and led copywriting efforts for luxury audio brand Master & Dynamic. His official title with the company was chief creative officer, but he took on a range of responsibilities normally associated with both CCO and CMO roles. Before that he served in strategy director roles for Sylvain Labs and strategic consultancy Undercurrent and spent time as an associate planning director for R/GA, strategic planner for McCann Erickson and account planner for Draftfcb.

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