Deutsch New York Makes More Changes, Eliminates the Chief Technology Officer Position

By Patrick Coffee 

Deutsch’s New York office has made another leadership change in its New York office, eliminating the chief technology officer position and parting with the partner who held that title.

Trevor O’Brien joined Deutsch for the first time in 2011 after serving as vp, creative technology director at McKinney; he began his career as a developer. He was rehired as CTO and partner last year at the same time the agency promoted former director of digital promotion Pam Scheideler to partner and CDO in Los Angeles.

“Trevor re-joined the Deutsch family to kick-start the tech team in New York, and in just a year’s time, he helped to build out a team of superstars and A-list developers and engineers, including Rachel Mercer, our Head of Digital Strategy and Invention, and Creative Technology Director Chris Tai,” said an agency spokesperson. “While we’ll miss Trevor’s passion for pushing the boundaries as he chases the startup dream, we are so thankful for all he’s done and wish him well in his pursuit.”


Tai was a group tech director at AKQA before joining Deutsch in the latter role at the end of last year. Mercer got hired last May and promoted to head of digital strategy and invention last week.

The New York team, which announced a major restructuring last summer to better merge tech, creative and communications, is still seeking a new chief strategy officer after parting with Andrew Dawson early this year.

It does not plan to name a new CTO as the team members currently in place will handle all related responsibilities.