Deutsch LA Crafts Slow-Mo Destruction for Volkswagen

By Erik Oster 

Deustch LA launched the final spot in its campaign for the 2015 Volkswagen Passat TDI Clean Diesel, entitled “Mom.”

The 45-second spot depicts three young boys running wild in a gas station convenience store causing all kinds of destruction. Filmed in slow-motion and set to the classic country song “Mammas Don’t Let Your Babies Grow Up to Be Cowboys” (as performed by Waylon Jennings and Willie Nelson) the comic approach makes for an entertaining scene of wheezing the juice, soda explosions and excessive amounts of cheesy sauce. After the boys’ shenanigans, and a shot of the mom filling up at the pump, the spot cuts to a mom in the 2015 Volkswagen Passat TDI Clean Diesel, with three well-behaved boys in the backseat. The perfect marriage of the boys’ destruction in slow motion and the music selection make for a fine sendoff spot to the campaign and follow-up to the “Old Wives Tales” spots starring the Golden Sisters.


Agency: Deutsch LA

Chief Creative Officer, North America: Pete Favat
EVP, Executive Creative Director: Todd Riddle
SVP, Group Creative Director: Heath Pochucha
VP, Creative Director: Paul Oberlin
Partner, Director of Integrated Production: Vic Palumbo
VP, Executive Integrated Producer: Erik Press
Integrated Producer: Kaitlin Moore
Associate Integrated Producer:  Alex Saevitz
Music Director: Dave Rocco
EVP, Group Account Director: Tom Else
SVP, Group Account Director: Monica Jungbeck
VP, Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
VP, Director of Product Information Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty

Live Action Production Company: Hungry Man
Director: Hank Perlman
Executive Producer: Nancy Hacohen
Executive Producer/Director of Sales: Dan Duffy
Line Producer: Caleb Dewart

Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Oliver Hecks
Managing Partner: David Glean
Executive Producer, Director of Development: Victoria Guenier
Executive Producer: Carolina Sanborn
Producer: Evan Hunningham

Post Facility: Color Correct: Apache
Executive Producer, Managing Director: LaRue Anderson
Producer: Caitlin Forrest
Senior Colorist:  Steve Rodriguez

Post/VFX: Arsenal FX
Executive Producer: Ashley Hydrick
Senior Producer: Pravina Sippy
Lead Flame Artist: Matt Motal
Flame Artist: Jeff Aquino

Licensed/Composed Music, Credits and Track Info:
Track: “Mammas Don’t Let Your Babies Grow Up to Be Cowboys”
Performed by Waylon Jennings and Willie Nelson
Composed by Ed Bruce and Patsy Bruce
Courtesy of Sony Music Entertainment
By arrangement with Sony ATV Music Publishing

Audio Post Company: LIME Studios
Executive Producer: Susie Boyajan
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller