Deutsch LA Complains About Sharing for Taco Bell

By Erik Oster 

Deutsch LA launched a new ad for Taco Bell promoting the chain’s Grilled Stuft Nacho, entitled “Sharing Sucks.”

The 30-second broadcast spot features a young guy witnessing a group sharing a plate of nachos and lamenting, “Since you’re a kid, it’s been share this, share that.” He complains about sharing the road, the bathroom, feelings and online oversharing before introducing the Grilled Stuft Nacho, “the first nachos designed not to be shared.” Deutsch’s ode to selfishness ends with the instruction: “Don’t share this ad,” which obviously functions as a tongue-in-cheek reminder for viewers to share the ad. The spot made its debut last Sunday, and is broadcasting in both 30 and 15-second versions. The attack on sharing in “Sharing Sucks” sees Taco Bell taking a much needed breather from McDonald’s bashing to take on the cultural phenomenon of over-sharing instead, although we’re sure Deutsch LA and the brand will be back to taking down the clown in no time.


Taco Bell
Chief Marketing Officer: Chris Brandt
VP, Brand Creative Director: Tracee Larocca
Director of Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante
Associate Manager, Brand Experience: Alexandra Bunn
Food Consultant: Lois Carson Hunter

Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Group Creative Directors: Guto Araki, Tom Pettus
Creative Directors: Erick Mangali, Ryan Lehr
Senior Art Director: Chris Adams
Senior Copywriter: Ross Cavin
Director of Integrated Production: Vic Palumbo
Executive Producer:  Paul Roy
Senior Producer: Alison McMahon
Music Director: Dave Rocco
Account Management Credits:
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Kim Suarez
Account Executive: Karah duMaire
Account Planning Credits:
Chief Strategy Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf
Business Affairs/Traffic Credits:
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs Manager: Ken Rongey
Director of Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Sarah Freeark
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty

Production Company: Hungryman
Director: Dave Laden
Director of Photography: Stoeps Langersteiner
Managing Partner: Kevin Byrne
Executive Producer: Dan Duffy, Mino Jarjoura
Line Producer: Jason Gilbert

Editorial Company: Cut & Run LA
Editor: Lucas Eskin
Senior Producer: Remy Foxx
Executive Producer: Carr Schilling

Post Facility: Jogger LA
VFX Supervisor/Flame Artist:  Tim Rudgard
Graphics: Jorge Tanaka
Executive Producer: Lynne Manino

Color Facility: Company 3
Colorist: Dave Hussey

Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Miller
Executive Producer: Susie Boyajan

Composed Music: Massive Music
Creative Director/Composer: Tim Adams
Head of Production: Jessica Entner