Approximately two and a half years after wading into TV advertising with the help of then-new AOR Deutsch LA, Zillow ran the latest installment in its “Find Your Way” campaign during the Oscars broadcast last night.
“Lake House,” or Chapter Five of “Find Your Way,” highlights the ability of services like Zillow’s to cross generational divides with a bit of emotional support from “indie” singer-songwriter Benjamin Francis Leftwich.
Its final twist emphasizes that point in what may be the most effective way: by reminding viewers of our own mortality via the passing of our predecessors.
Here’s a hot take from National Mortgage Professional Magazine:
“In between the parade of Hollywood starlets in designer gowns and Neil Patrick Harris’ skein of bad jokes, a familiar name in the real estate world managed to find a spot in last night’s Academy Awards telecast with a heartstring-tugging commercial.”
Super-lame Snowden joke aside, was NPH really so bad?
The ad was directed by cinematographer/filmmaker Jeff Preiss and produced by Deutsch LA.