Back in March, Deutsch LA used endorsements from real life Ronald McDonalds to help introduce Taco Bell’s new breakfast menu. Now, the agency has brought back the idea (which was actually recycled, intentionally or not, from an old Jack In The Box campaign), with their latest spot, “Ronalds.”
The 30-second spot features guys named Ronald McDonald sitting around a table and talking about Taco Bell’s breakfast burrito. In what amounts to yet another shot at McDonald’s (which seems to form the crux of Taco Bell’s recent strategy), a moderator asks, “Would you get a burrito from a burger place?” To which one of the Ronalds replies, “You don’t go to a sushi bar and order spaghetti.” That you could easily follow up the question with “Would you get breakfast from a taco place?” makes this seem like a bit of a misstep.
The Ronald McDonalds idea, which seemed stretched thin by the end of the last 30-second spot, now seems even more tired. It feels like it’s time for Deutsch LA to go back to the drawing board and put this idea to rest for good. Credits after the jump.
Credits:
Advertising Agency: Deutsch LA, Los Angeles, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Directors: Scott Clark, Josh DiMarcantonio
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Art Director: Cheston Kwan
Copywriter: Josh Hill
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco
CEO: Mike Sheldon
Group Account Director: Walt Smith
Account Director: Katie Klages
Account Supervisor: Amanda Schuster
Account Executive: Kaitlin Tabar
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Jill Burgeson
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Director or Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Gus Mejia