Taco Bell announced it will be returning to the Super Bowl for the first time since 2013 with a 30-second ad from Deutsch L.A. which will run during the first quarter.
In a cryptic, intentionally-redacted statement, Taco Bell revealed that the ad would be promoting a new, “highly anticipated” menu item. We’re unsure how exactly the menu item can be “highly anticipated” when people don’t even know what it is, but the brand claims it will be “one of its biggest product launches to date.”
“We can’t wait to share the 
with ,” said Taco Bell chief concept and brand officer Chris Brandt, in the redacted statement. “We’ve taken delicious and placed it to create the next craveable food innovation you can only get at Taco Bell. After months of it’s finally time for everyone to get the chance to try the new for themselves.”
Feel free to fill in those blanks with the most ridiculous words you can imagine, a la Mad Libs.
Taco Bell closed out the statement by encouraging fans to follow along on The Feed on Ta.co, promising further details in the lead up to the big game. You can read the rest of the statement here.