Deutsch Hires Pair of Creative Directors in Los Angeles

By Erik Oster 

Deutsch has welcomed a pair of creative directors to its Los Angeles office, bringing on Justin Crawford as senior vice president, creative director for the 7-Eleven account and Carmen Love as creative director on Uber.

Crawford will report to Deutsch chief creative officer Pete Favat, while Love will report to executive creative director Jorge Calleja.

“Hiring Carmen and Justin is a huge win for us and our clients,” Favat said in a statement. “Carmen’s a powerful storyteller and has the cross-cultural perspective we need and Justin brings some of the best attention to craft in the business. They’re both a great addition to the team and I already see the impact their making at the agency.”

Crawford joins Deutsch after a stint as a freelance creative director, following a year and a half as an executive creative director with R/GA New York. Prior to that he spent nearly two years as executive creative director for BBDO New York, following ten months as a freelance creative director with Google Creative Labs. Over the course of his career, he has worked with clients including Microsoft, Reebok, Disney, Tommy Hilfiger, Lexus, Smirnoff and Macy’s.

“I chose to come to Deutsch because of the people,” Crawford said in a statement. “Some crazy talented people I’ve known for years and some I’m lucky to have just met. It’s everything to me. And we’ve got the goods here.”

Love arrives from CP+B L.A., where she served as an associate creative director and copywriter, focusing on the Infiniti account. Prior to that she spent nearly three years as an associate creative director and copywriter with TBWA\Chiat\Day L.A., following two and a half years as creative director and co-head of creative for TBWA\Chiat\Day’s Mexico City office, which she co-founded. Over the course of her career, Love has worked with brands such as Gatorade, adidas, The Grammys and Nissan.

“Deutsch has been on my list for a long time,” Love said in a statement. “I’m inspired by both its ongoing love affair with culture and technology, and its drive for relentless self-improvement. Add to that the phenomenally talented people here—this team is nothing short of unstoppable.”

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