Designkitchen’s Latest Mantra: ‘Digital Removes Barriers’

By Kiran Aditham 

It’s been a little while since we’ve heard from Chicago-based digital shop Designkitchen, which last we remember was ringing in the holidays with its Twitter-based “Holi-Cray-Matic” effort. Well, if this quick reel that the WPP/Wunderman-owned operation just launched is any indication, DK at least looks like it’s been keeping busy in the ensuing months. Yep, it’s got all the elements of an agency self-promo spot: the assured VO, the hard-at-work moments, the required amount of bearded staffers, the dogs and of course, actual shots of Designkitchen projects that are interspersed throughout. If only they had a staffer to bust rhymes and spread their message, though, would this video be complete.

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