A boozy, woozy tour through the New Belgium Brewing plant in Fort Collins, Colorado now comes with a photo shoot thanks to Denver firm Cultivator Advertising & Design, which blew up a full-page print ad that appeared in Rolling Stone among other pubs into a full-size photo set.
Thankfully, all props are solidly welded in place, so if you choose to imbibe in the tasting room before taking your pic, you won’t have to worry about knocking shit over. Check out examples of print ad and shoot below. Those who pose with New Belgium’s flagship Fat Tire Ale’s signature fat tire bike can upload the shot to New Belgium’s Facebook page (under the “Bike Yourself” tab) and enter to win one of ten custom-designed Felt single-speed cruisers that will be given away weekly through Labor Day. It’s all part of the Tour de Fat bike festival, which visits ten western cities from Chicago to Austin to L.A. to Seattle. Check out the details of the New Belgium installation after the jump.
Credits:
CD/AD: Monte Mead
Copywriter: Melyssa Glassman
Photo/Illustration: John Johnston
Full-size installation: Scenographics, Denver.
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