With those sad images of missing children now being disseminated through sites like Amber Alert, milk cartons have once again made room for traditional advertising and as the New York Times reports, brands have happily obliged.
Everything from Cheerios to Kraft’s promotion of Honey Maid graham crackers to Duncan Hines’ plugging of their brownies and even a campaign featuring Rascal Flatts is contributing to milk marketing’s reemergence. According to the Times, a research firm called Knowledge Networks conducted a loyalty card study at Safeway and found that for the 25-30 campaigns studied, there was a “significant improvement in sales.” For larger brands, that could mean a 4-6% increase while new, smaller could see sales double…which makes us wonder, where the hell is Oreo in this entire mix?
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