A YouTube user with the moniker blinktwice4y wrote and recorded the song/video you see above, entitled “Mario Kart Love Song” — and it’s really, really awesome. Take a look.
It got us thinking about user generated content and advertising that takes real people out of their every day lives and gives them 15 seconds of fame. For example, Esurance ran a campaign where supposedly real people were transformed into cartoons and zapped through a 30 second spot, ‘Running Man’ style. The two ads I can recall seeing weren’t particularly interesting, but for whatever reason I watched (probably because I’m an ad-junkie, but whatevs they stuck with me).
Now looking back at ‘Mario Kart Love Song’, I can already see the spot. Here goes.
We open with the song playing (it’s a nice, melodic piece btw), and we see Mario and Princess racing down Rainbow Road (in the Mario Kart game, of course), bumping and smashing into one another. It goes on like this for a little while and we get to enjoy a brief segment of the song. Then as the spot concludes, the shot pulls back and we see a couple playing ‘Mario Kart Love Song’ on Wii Music.
See, it would be great because the song will have gained fame on YouTube — it’s already branded in the minds of some 200,000 people, a number that will grow and grow. And now for the punchline: Buy Wii music or Mario Kart this season, and get the other free. Or something like that.
But hey, that’s your job.