We’re not sure how this never dawned on us before, but Agent Provocateur would make a perfect yin to our yang (thanks copywriter). “She” could distract unwitting boys’ club addies while we, the spies, swoop in to get the dirt. This could be the beginning of a beautiful relationship, no?
OK so it’s Friday and at the end of a long week, especially one that’s leading up to Valentine’s Day, one’s mind tends to stray from the specifics of advertising into the lighter topics. Today, said topic is sexy-fucking-lingerie from Agent Provocateur. The best part of this thing is that the company now has an social media presence. Bla bla it was Strawberry Frog’s idea.
But like all creative genius, it’s up to the brand to say yes and give itself a face that can be interacted with. Long live Hello Agent Provocateur, the company’s bra clasp — erm, blog. Unfortunately the words blog and lingerie have an oil and water connotation, so we’ll assume there’s some slender, soft skinned beauty typing away over there (wherever that is) under the presumed pseudonym Olivia. Or is it a real name?
One thing is for sure — Victoria’s Secret ain’t got shit on le provocateur. Exhibit B (ex. A being the blog), MsProvocateur, a Twitter feed that puts the sultry brand right at your fingertips — raaarrr.
Snap to, Van Hoven, this is professional. The writing is on the blog, everyone, that AP has hit the ground running by giving us all a connection to the brand that puts the sex in sex. Why wouldn’t you follow MsProvocateur on Twitter? That’s gotta be what they’re thinking — because at the end of it all, who doesn’t like knowing they’re tapped in to sex, even if they’re not getting any?
Note: Above video is “The Virgins Teaser.” Sorry for screaming horny teenager, but all I’m sayin is these chaps know what they’re doing!