DDB Chicago has decided to do a bit of Facebook brainteasing by having consumers guess the plots of Bud Light’s Super Bowl commercials after viewing the images above. If all three plots are correctly guessed, Bud Light will unlock and release a new spot, which is a sequel to its amusing “Swear Jar” and “Clothing Drive” efforts.
Is it likely these plots will be solved? We think not. You know there’s bound to be some twists and turns within the depths of these images making it pretty much impossible. But, at least it’s a good strategy to draw traffic and attention to the upcoming piece.