DDB & Tribal Worldwide Amsterdam attempt to “melt away seriousness” with “The Office Ice Cream Truck” for Wall’s.
“The Office Ice Cream Truck” is exactly what it sounds like. An adorable miniature ice cream truck visits offices and delivers ice cream to workers in need of cheer as part of the brand’s “Goodbye Serious” campaign. Confused office workers share an elevator with the machine, which then blares tunes and delivers cold treats. If this sounds like something you’d like to see happen at your office, you’re in luck. Beyond the fun of the online ad, visitors to Wall’s Facebook page can nominate their own office for the diminutive purveyor of delectable dairy treats’ next visit. What’s not to like about that?