A new TV and print campaign for the “world’s largest rubber manufacturer”, Bridgestone, will be handled by DDB Berlin. DDB Worldwide won the business in a pitch in Tokyo, where the agency was up against Dentsu, Hakuhodo and The Richards Group, according to an Adweek source.
This is the second significant win for DDB Worldwide in recent weeks. In late March, DDB Berlin was named Reebok International’s lead creative agency, taking McGarryBowen’s place.
Bridgestone’s TV and print campaigns will probably focus on fuel efficiency. Recently, the tire maker filed a complaint with the National Advertising Division of the Council of Better Business Bureaus (NAD) about claims Michelin made in adverts that their tires are more fuel efficient.