Yesterday, DDB New York launched a follow-up to last year’s “Kenya Bucket List” for Water Is Life entitled “The Girl Who Doesn’t Cry.”
The 1:20 spot examines the difficulty of life without adequate drinking water, utilizing the realization that dehydration can prevent the body from producing tears. DDB New York tells the story of a girl born into a brothel, who picks through a landfill, watches her brother die, and is forced to marry underage. Despite the tragic events of her life the girl is unable to cry, due to dehydration. While the story can tend toward the melodramatic at times, the excellent production and editing help make the spot emotionally affecting — a thoughtful examination of how living without drinkable water can make an already difficult life worse. Stick around for credits after the jump.
Credits:
- Launch Date: May 05, 2014
- Agency: DDB New York
- Chief Creative Officer: Matt Eastwood
- Client: Water is Life
- Head of Production: Ed Zazzera
- Exec. Creative Director: Menno Kluin
- Group Creative Director: Andrew McKechnie
- ACD/Copywriter: Frank Cartagena
- ACD/Art Director: Sam Shepherd
- Assistant Producer: Nina Horowitz
- Copywriter: Dany Rothemund
- Art Director: Hannah Liffler
- Production Company: Central Films North
- Director: Rodrigo Garcia Saiz
- EP/ Producer: John Barreiro
- DP: Beto Casillas
- AD: Alfredo Sanchez
- Production Service Co: Hundred Frames
- EP/ Producer: Prashant Sampat
- Editorial Company: No. 6
- Editor: Amanda Perry
- Executive Producer: Deborah Sullivan
- Music: Found Objects
- Partner/Composer: Trevor Gureckis
- Partner/Composer: Jay Wadley