DDB New York Gets A Little Uncomfortable for Cotton Inc.

By Erik Oster 

DDB New York launched a holiday spot for Cotton Inc., built around the premise that at least your clothes can be comfortable during all those uncomfortable holiday moments.

The spot is more-or-less a list calling out the standard awkward scenarios following a brief introduction presenting cotton as “The Comfortable Collection For Uncomfortable Holiday Moments.” These include the mid-30s man relegated to the kids table, mom having a bit too much eggnog, re-gifting fiascos, the burnt turkey and more.

While hardly a new insight, the approach does fit, since cotton’s main selling point is comfort and we’re at the point where most of us are anticipating some awkward family moments around the dinner table while simultaneously worrying about holiday shopping. Audiences should relate to the general theme, even if they’re unlikely to chuckle along.

Client: Cotton Incorporated
Agency: DDB NY
Chief Creative Officer – Icaro Doria
Creative Director – Cassandra Anderson
Associate Creative Director – Marilyn Kam
Associate Creative Director – Avinash Balinga
Art Director – Hedvig Kushner
Head of Production – Ed Zazzera
Executive Producer – Teri Altman
Integrated Producer – Kelly Treadway
Business Affairs Manager – Kelly McCann
Account Director – Deborah Broda
Management Supervisor – Lauren Solomon
Brand Planning Director – Jennifer Fox
Social and Content Strategist – Amanda Moreno

Production Company – Community Films
Marius Crowne – Director
Lizzie Schwartz – Executive Producer
Chris Spanos – Head of Production
Chris Marsh – Producer
Jacq Donegan – Production Manager
Alexander Hankoff – Director of Photography
Ciera Wells – Costume Designer
Jesika Farkas – Production Designer
Katie Wedlund – Hair/Makeup
Nick Wiesner – Assistant Camera

Editorial – Cosmo Street
Dave Otte – Editor
Maura Woodward – Executive Producer
Anne Lai – Producer
Viet-An Nguyen – Producer

Color & Finishing- Switch
Diana Dayrit- Executive Producer
Cara Flynn- Producer
Jon Magel – Andrew Rea – Flame Artists

Sound & Mix – Mr. Bronx
Dave Wolfe – Mix & Sound design