DDB & Tribal Worldwide, Amsterdam tackles the issue of self-driving cars in their latest spot for Dutch insurance company Centraal Beheer Achmea.
The spot at first appears to be a promo for the self-driving car, but while the voiceover extolls the virtues of the technological innovations it leads to all kinds of disastrous accidents as people are distracted by the site of seeing a car with no driver. DDB’s spot crams a lot of slapstick into its 60 seconds, leading into the brand’s “Just Call Us” tagline.
Apparently the spot was correct in its assumption that a self-driving car would function as a large distraction to other drivers and passers-by. “The self-driving car is a hot topic at the moment and we saw it as a great opportunity for Centraal Beheer Achmea’s car insurance,” said Pol Hoenderboom, creative director at DDB & Tribal Worldwide. “Our own ‘self-driving car,’ by the way, did not survive the shoot unscathed. A local driver was so distracted by the situation that he drove straight into our ‘TV ad hero’ car parked on the location.” Stick around for credits after the jump.
Title: Self driving car
Client: Centraal Beheer Achmea
End responsible client: Ellen van der Horst
Product: TVC, Addon, DRTV
Length in seconds: TVC 50”, Addon 10”, DRTV 30”
Agency: DDB & Tribal Worldwide, Amsterdam
Production agency: Passion Raw
Director: Owen Trevor
D.O.P.: Tim Hudson
Producer: Dan Scott-Croxford, Kwok Yau
Editor: Guy Savin
Grading: Brian Krijgsman
Online: Ton Habraken, Stephen Pepper, Jeroen van Berkel
Soundstudio: Rens Pluym, Wessel-Jan van Zijderveld
Music: Massive Music