DDB, Doremus Tout Benefits of Glass for O-I

By Erik Oster 

Doremus and DDB Colombia have released a new campaign for O-I, the largest manufacturer of glass packaging in the world, touting the benefits of glass over cans and plastic.

While a campaign for glass bottles may sound like a pretty boring proposition, the agencies do a good job at keeping things entertaining. In the above spot, probably the best of the bunch, a group of friends get glass envy when they realize the shortcomings of clunking beer cans together. In other spots a man stranded on an island has poor luck sending a distress signal with a plastic bottle and a guy’s cardboard box of whiskey ruins his chances with a lady. While the spots vary in effectiveness and entertainment value they largely do a good job at showing the benefits of glass over other options in inventive ways. The ads broke online earlier this month and will extend to television in Colombia and Peru later this week.

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