As you all know, Mother’s Day is less than 48 hours away, and we’ve seen a few related stunts from various shops. There was MullenLowe’s “get people to enjoy it when babies cry on a plane” work for JetBlue, Humanaut’s rude card project, and StrawberryFrog’s “come work for us, moms” effort.
Mother probably got the most attention for playing on its own name with an outdoor campaign and a pitch that involved sending us an apple, two cookies and a hand-written note that is probably the nicest piece of writing we’ve received from an agency PR team in quite a while. (Just kidding, we love all of you guys.)
DDB wasn’t having any of that. The agency kept things simple and nostalgic with a Bring Your Mom to Work Day in its Chicago office this week.
“Q: What does DDB stand for? A: There’s a Barton in there somewhere, I think,” LOL.
See, that was fun. We especially liked the Q&A session and the fake sleeve tattoos.
An agency spokesperson tells us that DDB hadn’t planned to promote this video or push it out to media, but someone wanted us to see it because we’ve been getting related tips all day. Here’s the teaser as well.
CREDITS
Chief Creative Officer: John Maxham
Chief Production Officer: Diane Jackson
Group Creative Director: Travis Parr
Creative Director: Candace Keene
Director/Editor: Dan Svoboda
Videographer: Jake Bailey, Nathan Iseminger
Studio Manager: Yvette Doud
Audio Engineer: Bobby Lord
Photographer: Noel Gonzalez
Art Director/Intern: Jenna Candusso
Art Director/Intern: Rosa Chu
Copywriter/Intern: Corey Leifker
Copywriter/Intern: Vincent Marocco