DDB Chicago launched a post-holiday campaign for State Farm, calling on viewers to continue charitable actions after the holiday season.
A 60-second spot centers around a cover of Simple Minds‘ “Don’t You (Forget About Me),” a song best-known, of course, for its appearance in The Breakfast Club soundtrack. The song, as sung by a performer sitting at a piano, is closely tied to the message of the ad. “Don’t You” shows a bustling soup kitchen during the holidays give way to a mostly empty room shortly after the end of the season.
The spot concludes with the message, “The season of giving ends, but the need remains.”
“I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season,” DDB Chicago senior vice president, group creative director Mel Routhier told The Drum. “This piece dramatizes what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down.”
It’s part of a larger campaign to promote State Farm’s Neighborhood of Good program, which, in addition to broadcast spots also includes online videos, social media initiatives and digital display ads, all designed to drive viewers to neighborhoodofgood.com.
Credits:
Campaign: Don’t You
Client: State Farm
Creative Agency: DDB Chicago
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Group Creative Director: Mel Routhier
Creative Director, Art Director: Brian Culp
Creative Director, Copywriter: Katie Bero
Group Account Director : Ben Gladstone
Account Director: Veronica Zamiar
Account Supervisor: Oliver Glenn
Account Executive: Kamerin Elsasser
Group Strategy Director: Jesse Bayer
Chief Production Officer: Diane Jackson
Executive Producer: Scott Kemper
Executive Producer: Amy Turner
Associate Producer: Jon Frazza
Production Manager: Zoe Grubbe
Music Production Manager: Linda Bres
Executive Art Producer: Suzanne Koller
Production Company: Anonymous Content & Somesuch & Co.
Director: Aoife McArdle
Executive Producer: Nicky Barnes
Producer: Debbie Ninnis
Editorial: Final Cut
Editor: Joe Guest
Assistant Editor: Kit Wells
Assistant Editor: Megan Marie Connolly
Executive Producer: Suzy Ramirez
Producer: Barbara Healy
VFX & Finish: MPC
Executive Producer: Jesse Kurnit
Producer: Liz Thuvanuti
2D Lead: Matt Tremaglio
2D Team: Timo Huber, Steve Koenig, Rob Walker
VFX Supervisor: Peter Smith
Colorist: George Kyriacou
Color Assistant: Phil Hambi
Producer, Color: Amy Richardson
Audio Post: Sound Lounge
Mixer: Tom Jucarone
Sound Designer: Marshall Grupp
Producer: Becca Falborn
Executive Producer: Mike Gullp
Music Production: Tin Drum Music
Music Production: David McEwan
Executive Producer: Nick Nash