DDB Chicago revives the popular 2011 “State of Unrest” ad (more commonly referenced as “Jake From State Farm”) with Dan Aykroyd and Jane Curtin reprising their Conehead roles as Beldar and Prymaat for a new spin on the ad.
The new ad presents essentially the same scenario as the original, except with the Conehead characters and resulting alien speak. Differences between the Coneheads and the original characters result in a much different ending to the spot, however. While the mash up may seem a bit odd, and some may wonder whether the Vine-loving crowd that turned the original “State of Unrest” spot into an internet phenomenon will appreciate the Coneheads, the timing is certainly appropriate with Saturday Night Live recently celebrating its fortieth anniversary. It also follows spots for the brand reprising SNL characters Richmeister and Hans and Frans, resulting from a deal between State Farm and Lorne Michaels‘ Broadway Video Entertainment. According to Adweek, a second Coneheads spot for State Farm is expected in June and a “Behind the Scenes” video (featured below) seems to offer some clues as to what viewers can expect.