DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

By Erik Oster 

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes.




Client: McDonald’s
Title: “McDonald’s GOL!”

Agency: DDB Chicago
Chief Creative Officer: John Maxham
Executive Creative Director: Tony Malcolm
Creative Directors, Copywriters: Alistair Robertson, Geoff McCartney
Creative Director, Art Director: Alex Braxton
Executive Producer, Digital: Jon Ellis

Agency: The Marketing Store                                                                                                                                                                                                       Executive Creative Director: Chris Schipke                                                                                                                                                                              VP Creative Director: Julio Desir                                                                                                                                                                                                Art Director: Zulema Orozco, Alice Xiao                                                                                                                                                                               Art Buyer: Peter Javier                                                                                                                                                                                                     Account: Ed Lancaster, Meredith Cull, Kathleen Ryan                                                                                                                                           Strategy: Burr Gavin                                                                                                                                                                                                               Brand Partnerships: Steve Perlman

Production: Smuggler
Director: Henry Alex Rubin

Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Caleb Hepler
Executive Producer: Dan Bryant
Producer: Dawn Guzowski