About a month ago, DDB Chicago released a re-make of State Farm’s 2011 ad “State of Unrest” (more commonly known as “Jake From State Farm”) reimagined with Dan Aykroyd and Jane Curtin reprising their Conehead roles as Beldar and Prymaat. Now, the agency has released the Coneheads followup, entitled “France.”
Behind-the-scenes footage from the last spot hinted at the direction of “France,” which opens on the Coneheads, whose microwave has just broke. Using the magic jingle, they summon a State Farm representative, not realizing that they’re revealing that they are alines, and not, in fact, from France. In an effort to reverse his mistake, they use the jingle once more to transport everyone to France, with the ad ending with tagline, “Save Mass Quantities.” It’s not the most imaginative of scenarios, but Coneheads fans should enjoy seeing Aykroyd and Curtin reprising their roles once again nevertheless. The ad debuted online and during the CBS broadcast of NCIS: Los Angeles. It will be interesting to see if DDB Chicago sticks with the Coneheads for more ads or switches to other retired SNL characters (which State Farm can do thanks to a deal between the company and Lorne Michaels‘ Broadway Video Entertainment).