In honor of International Women’s Day, DDB is temporarily changing its name to DDB&R for the day, in honor of the agency’s first chief copywriter, Phyllis Robinson.
“The move to add Phyllis’ name to the door is a symbolic reminder of the contributions many women of her generation and later generations have made to the ad industry,” DDB North America CEO Wendy Clark said in a statement. “It also signals to our own employees our continued non-negotiable belief that talent has no gender.”
Robinson joined DDB in 1949 after starting her career with Bresnick & Solomont and Grey. She was the copywriter behind iconic campaigns for Levy’s Jewish Rye, Ohrbach and Polaroid.
In addition to the name change, which will appear on social media and on email signatures, as well as on DDB’s door and in its meeting rooms, the effort also includes a social media initiative riffing on some of Robinson’s most famous ads. A famous print ad for Levy’s, for example, is changed to “You don’t have to be male to change advertising.”
Today we’re DDB&R in honor of #PhyllisRobinson & her classic work. Learn more at https://t.co/wFozNt7AyM. #DDBandR #InternationalWomensDay pic.twitter.com/TCe7wthGHe
— DDB&R Worldwide (@DDB_Worldwide) March 8, 2017
There’s also a video riffing on Robinson’s Polaroid campaign which starred Candice Bergen.
While most of the efforts honoring Robinson will only be around for International Women’s Day, Adweek reports that a quote appearing in DDB meeting rooms today, “Do the kind of work nobody else is doing,” will remain permanently.