DDB California Stages Whipped Cream Fight for Reddi-wip

By Erik Oster 

DDB California launched a new spot for Reddi-wip, entitled “Champions of Joy.”

The spot focuses on the rivalry between Little League teams the West New York Nationals and West New York Americans. Normally, the teams play each other just once a year but, the ad informs viewers, their last game was called in the last inning due to lightning and so they staged a rematch. Of course, only one team is victorious, but, the spot asks, “…isn’t joy better when shared?” and the two teams engage in a whipped cream fight in which everyone is a winner. It’s timely, coming on the heels of the Little League World Series and timeless, but also deals in the kind of childhood scenes that anyone can relate to. After all, who doesn’t love a good whipped cream fight?

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