DDB Argentina launched an emotional organ donation PSA for one of Argentina’s top organ donor organizations entitled “The Man & The Dog.”
The 90-second spot follows the story of an elderly man and his dog, establishing their bond in the opening part of the ad before the man suddenly collapses and is taken away by an ambulance. Our canine companion follows the ambulance to the hospital where he waits outside in vain for his master. Instead, he bonds with a woman who hospital staff rolls out on a wheelchair — the implication being that she survived thanks to the man donating his organs. While some may miss the connection, astute viewers will pick up on it and the PSA does an excellent job of drawing you in and keeping your attention as the dog waits in anticipation. In case it’s not obvious by now, you may want to keep the tissues handy for this one as the onion alert is definitely in effect. Whether or not the emotional approach ultimately convinces viewers to become organ donors, this is certainly one of the most memorable PSAs for organ donation we’ve ever seen.
Credits:
Agency: DDB Argentina
Executive Creative Director: Beto Cocito
Creative VP: Hernan Jauregui
Production Company: Central Films North/Rebolucion Argentina
Director: Rodrigo Garcia Saiz
Editorial Company: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Caitlin Morris