DC Lottery and Charitable Games Control Board retained MDB Communications as its agency of record, following a competitive review.
The five-year contract awarded to MDB Communications, approved by the DC City Council, is valued at $35 million. MDB Communications will continue to handle creative, strategic, account planning, media buying and planning responsibilities for all DC Lottery products.
MDB originally handled the creative portion of the DC Lottery account from 1994-1996. The agency then added the client back to its roster in early 2003, following a three-month review in which it beat out incumbent agency The Kamber Group.
“To have the DC Lottery select us again reinforces the importance of creating a culture that holds creativity and integrity among its highest values,” said MDB CEO Cary Hatch. “Our focus on building innovative solutions and attention-getting creative – such as our recent Unless I Win the Lottery… campaign – generates measurable results for the Lottery and the city of Washington.”
“We are very excited to continue our partnership with the DC Lottery, and we look forward to bringing them ideas that generate sales and bring industry recognition.”