David&Goliath Spreads the Luck for Southwest Airlines, New York-New York Hotel & Casino

By Erik Oster Comment

This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.

When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay.

Credits:

Agency:  David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Matt Curry

Creative Director: Brad Burke

Art Director: Ben Tolbert

Copywriter: Chris Juhas

Strategist: Jessica Watts

Head of Production: Paul Albanese

Director of Print Services: Meredith Walsh

Senior Producer:  Carrie Lighthall

Account Director: Jamie Simms

Assistant Account Executive: Kelly Yaussi

 

Production Company: MGM Resorts International, Creative Services

Director of Photography: Ernesto Zita

Executive Producer: Ben Stanigar

 

Editorial House: MGM Resorts International, Creative Services

Editor: Kevin Tutaj

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