David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.
Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr.
Credits:
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Art Director: Mike Cornell
Copywriter: Andy Sciamanna
Head of Production: Carol Lombard
Agency Executive Producer: Curt O’Brien
Agency Executive Producer: Christopher Coleman
Group Account Director: Jennifer Mull
Account Supervisor: Kammie Dons
Assistant Account Executive: Karolyne Crowe
Production Company: RSA Films, Inc.
Director: Jordan Vogt-Roberts
Director of Photography: Mike Berlucci
President: Jules Daly
VP/Executive Producer: Marjie Abrahams
Executive Producer: Philip Detchmendy
Line Producer: Alejandra Quesada
Head of Production: Elicia Laport
Sales Representative: Shortlist
Editorial House: Spinach
Editor: Tony Orcena
Producer: Jonathan Carpio
Online & Color: Fell VFX
Flame Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human Music
Sound Design & Mix: Margarita Mix
Sound Engineer: Nathan Dubin