David&Goliath Shows Different Side of Blake Griffin for VIZIO

By Erik Oster 

David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.

Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr.


Agency:  David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Art Director: Mike Cornell

Copywriter: Andy Sciamanna


Head of Production: Carol Lombard

Agency Executive Producer:  Curt O’Brien

Agency Executive Producer: Christopher Coleman

Group Account Director: Jennifer Mull

Account Supervisor: Kammie Dons

Assistant Account Executive: Karolyne Crowe

Director of Business Affairs: Rodney Pizarro
Associate Business Affairs Manager: Camara Price

Production Company: RSA Films, Inc.

Director: Jordan Vogt-Roberts

Director of Photography: Mike Berlucci

President: Jules Daly

VP/Executive Producer: Marjie Abrahams

Executive Producer: Philip Detchmendy

Line Producer: Alejandra Quesada

Head of Production: Elicia Laport

Sales Representative: Shortlist


Editorial House: Spinach

Editor: Tony Orcena

Producer: Jonathan Carpio


Online & Color: Fell VFX

Flame Artist: Russell Fell

Executive Producer: Rachel Koch


Music: Human Music

Sound Design & Mix: Margarita Mix

Sound Engineer: Nathan Dubin