After teaming up with LeBron James back in October, David&Goliath returned to working with Los Angeles Clippers star Blake Griffinin its latest effort for Kia, entitled “Showdown.”
The spot features Griffin cast in a Western, but instead of riding a horse he improvises and rides in on a Kia Optima instead. Initially reluctant to the change, Griffin eventually convinces his director to go with the decision. All the while Griffin plays on the kind of goofy persona he’s displayed in the past, such as David&Goliath’s September effort for VIZIO. While fans of Griffin’s humor will find plenty to like, whether this translates to casual viewers will depend largely on how much they can get behind the ad’s premise. The best moment of the 60-second spot doesn’t come until the very end, with a throwaway line that throws extra light onto the ridiculousness of an NBA star in the American frontier.
Credits:
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director: Driscoll Reid
Creative Director: Chris Hutchinson
Digital Creative Director: Chris Robertson
Associate Creative Director: Basil Douglas Cowieson
Associate Creative Director: Greg Buri
Art Director: Marc Wilson
President: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Director of Digital: Josh Crick
Director of Digital Technology: Robert Boucher
Digital Account Director: Jeanann Grubbs
Account Executive: Kylie Lemasters
Digital Account Executive: Sarah Kirsch
Assistant Account Executive: Lauren Kelley
Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Executive Producer: Christopher Coleman
Digital Producer: Anna Cobban
Project Manager: Kemit Ray
Director Business Affairs: Rodney Pizarro
Associate Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Ann Shelton
Product Information Manager: Russ Wortman
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Candace Tomarken
Editorial: Spinach
Editor: Grant Surmi
Producer: Jonathan Carpio
Asst. Editor: Ben Reesing
Visual Effects: The Mill
Executive Producer: Jo Arghiris
Executive Color Producer: Thatcher Peterson
Producer: Will Lemmon
Color Producer: Natalie Westerfield
Creative Director: Robert Sethi
Production Coordinator: Benjamin Sposato
Colorist: David Ludlam
2D Lead: Andy Dill
3D Lead: Robert Chapman
2D artists: Nicholas Tayler, Gareth Parr, Trent Shumway, Lisa Ryan, Narbeh Mardirossian
3D artist: Kelvin Liang, Joshua Frankel, Mike Di Nocco, Matt Neapolitan, Katie Yancey
Concept Artist: Lynn Yang
Matte Painter: Thom Price, Andy Wheater, Rasha Shalaby
Music/Sound Design: Barking Owl
Executive Producer/Creative Director: Kelly Bayett
Sound Designer: Michael Anastasi
Digital Production Company: Wildlife LA
Executive Producer: Brandon Del Nero
Creative Director: Jake Friedman
Creative Director: Scott Friedman