David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.”
In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles over his words as LeBron tosses him the keys and says “Keep it close,” followed by the taglne “Fit for a King.” Entitled “Valet,” the ad is perfectly timed, breaking today on the opening day of the NBA season. It arrives as James rides a wave of publicity for his much-discusses return to Cleveland, which was celebrated in a recent Beats campaign. At any rate, the spot aims for a stylish simplicity, letting the ride — and LeBron’s endorsement of it — mostly speak for itself.
Credits:
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director: Driscoll Reid
Creative Director: Chris Hutchinson
ACD/Copywriter: Chip Waters
Sr. Art Director: Richard Fischer
President: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Account Supervisor: Stacy Garibay
Account Coordinator: Lauren Kelley
Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Director Business Affairs: Rodney Pizarro
Associate Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Ann Shelton
Product Information Manager: Russ Wortman
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Producer: Laurie Boccaccio
Editorial: Spinach
Editor: Grant Surmi
Editor: Kevin Zimmerman
Producer: Jonathan Carpio
Visual Effects: The Mill
Executive Producer: Jo Arghiris
VFX Producer: Will Lemmon
VFX Supervisor: Randy Dill
Music Supervision: Squeak E Clean
Executive Producer/COO: Carol Dunn
Senior Producer: Amy Crilly
Composer: Justin Hori
Sound Design: Stimmung
Executive Producer: Ceinwyn Clark
Producer: Kristina Iwankiw
Sound Designer: Gus Koven