Fresh off of its regional Super Bowl campaign for new client Jack in the Box, Los Angeles-based agency David&Goliath continues to work its home turf with an effort for the California Lottery.
D&G promotes the California Lottery’s Taxes Paid Scratchers game — which lets lucky winners reap the spoils of their winnings without having to fork over a chunk of change to Uncle Sam — by promising, via tagline, that “It’s All Yours.”
The money, that is.
A series of fairly familiar analogies takes shape in the :30 second spot, which will focus on key Cali markets including Los Angeles, San Francisco, Sacramento and Fresno. Along with the TV component, D&G’s work for California Lottery will include digital placements on Hulu and others as well as OOH, social, mobile and radio.
Agency: David&Goliath, LA
Founder & Chairman:
David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director:
Greg Buri
Creative Director:
Basil Cowieson
Senior Art Director:
Jenn Tranbarger
Senior Copywriter: Anne Sanguinetti
Copywriter: Kacey Coburn
Strategy Director: Kristen Knape
Account Planner: Jessica Watts
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Account Director:
Stacia Parseghian
Management Supervisor:
Janet Wang
Account Executive:
Lindsay Brown
Assistant Account Executive: Ellen Lovoy
Project Manager: Erin Cavin
Digital Director: Josh Crick
Director of Digital Delivery and Technology: Robert Boucher
Digital Producer: Michael Karney
Digital Production Coordinator: Keenan Howard
Director of Broadcast Production: Paul Albanese
Broadcast Producer: Jessica Gardner
Production Company: Moxie Pictures
Director: Errol Morris
Executive Producer: Robert Fernandez
Producer: Julie Ahlberg
Production Supervisor: Tonya Bertino
Assistant Production Supervisor: Tim Collins
Second Assistant Production Supervisor: Molly Gilula
Editorial House: Spinach
Editor:
Heidi Black courtesy of Whitehouse Post
Assistant Editors: Sam Perkins and Devon Bradbury
Producer: Jonathan Carpio
Online & Color: Method/Company 3
Executive Producer: Robert Owens
EFX Producer: Karena Ajamian
Special Effects Supervisors: Jason Schugardt
Lead Flame Artist :Thomas Downs
Colorist: Stefan Sonnenfeld
Music: APM
Sound design: Massive Music
Audio:
Lime Studios
Engineer:
Mark Meyuhas
Assistant Engineer: Matt Miller