David&Goliath Hypes Tax-Free California Lottery Game

By Kiran Aditham Comment


Fresh off of its regional Super Bowl campaign for new client Jack in the Box, Los Angeles-based agency David&Goliath continues to work its home turf with an effort for the California Lottery.

D&G promotes the California Lottery’s Taxes Paid Scratchers game — which lets lucky winners reap the spoils of their winnings without having to fork over a chunk of change to Uncle Sam — by promising, via tagline, that “It’s All Yours.”

The money, that is.

A series of fairly familiar analogies takes shape in the :30 second spot, which will focus on key Cali markets including Los Angeles, San Francisco, Sacramento and Fresno. Along with the TV component, D&G’s work for California Lottery will include digital placements on Hulu and others as well as OOH, social, mobile and radio.

Agency:  David&Goliath, LA

Founder & Chairman:

David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director:

Greg Buri

Creative Director:

Basil Cowieson

Senior Art Director:

Jenn Tranbarger

 

 

 

Senior Copywriter: Anne Sanguinetti

Copywriter: Kacey Coburn

 

Strategy Director: Kristen Knape

Account Planner: Jessica Watts

 

Director of Print Services: Meredith Walsh

Senior Art Producer: Andrea Rosenfeld

 

Account Director:

Stacia Parseghian

Management Supervisor:

Janet Wang

Account Executive:

Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Project Manager: Erin Cavin

 

Digital Director: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Digital Producer: Michael Karney

Digital Production Coordinator: Keenan Howard

 

Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner

 

Production Company: Moxie Pictures

Director: Errol Morris

Executive Producer:  Robert Fernandez

Producer: Julie Ahlberg

Production Supervisor: Tonya Bertino

Assistant Production Supervisor: Tim Collins

Second Assistant Production Supervisor: Molly Gilula

 

Editorial House: Spinach

 

Editor:

Heidi Black courtesy of Whitehouse Post

Assistant Editors: Sam Perkins and Devon Bradbury

Producer: Jonathan Carpio

 

Online & Color: Method/Company  3

Executive Producer: Robert Owens

EFX Producer: Karena Ajamian

Special Effects Supervisors: Jason Schugardt

Lead Flame Artist :Thomas Downs

Colorist: Stefan Sonnenfeld

 

Music: APM

Sound design: Massive Music

 

Audio:

Lime Studios

Engineer:

Mark Meyuhas

Assistant Engineer: Matt Miller

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