David&Goliath Hypes Tax-Free California Lottery Game

By Kiran Aditham 

Fresh off of its regional Super Bowl campaign for new client Jack in the Box, Los Angeles-based agency David&Goliath continues to work its home turf with an effort for the California Lottery.

D&G promotes the California Lottery’s Taxes Paid Scratchers game — which lets lucky winners reap the spoils of their winnings without having to fork over a chunk of change to Uncle Sam — by promising, via tagline, that “It’s All Yours.”

The money, that is.

A series of fairly familiar analogies takes shape in the :30 second spot, which will focus on key Cali markets including Los Angeles, San Francisco, Sacramento and Fresno. Along with the TV component, D&G’s work for California Lottery will include digital placements on Hulu and others as well as OOH, social, mobile and radio.

Agency:  David&Goliath, LA

Founder & Chairman:

David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director:

Greg Buri

Creative Director:

Basil Cowieson

Senior Art Director:

Jenn Tranbarger




Senior Copywriter: Anne Sanguinetti

Copywriter: Kacey Coburn


Strategy Director: Kristen Knape

Account Planner: Jessica Watts


Director of Print Services: Meredith Walsh

Senior Art Producer: Andrea Rosenfeld


Account Director:

Stacia Parseghian

Management Supervisor:

Janet Wang

Account Executive:

Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Project Manager: Erin Cavin


Digital Director: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Digital Producer: Michael Karney

Digital Production Coordinator: Keenan Howard


Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner


Production Company: Moxie Pictures

Director: Errol Morris

Executive Producer:  Robert Fernandez

Producer: Julie Ahlberg

Production Supervisor: Tonya Bertino

Assistant Production Supervisor: Tim Collins

Second Assistant Production Supervisor: Molly Gilula


Editorial House: Spinach



Heidi Black courtesy of Whitehouse Post

Assistant Editors: Sam Perkins and Devon Bradbury

Producer: Jonathan Carpio


Online & Color: Method/Company  3

Executive Producer: Robert Owens

EFX Producer: Karena Ajamian

Special Effects Supervisors: Jason Schugardt

Lead Flame Artist :Thomas Downs

Colorist: Stefan Sonnenfeld


Music: APM

Sound design: Massive Music



Lime Studios


Mark Meyuhas

Assistant Engineer: Matt Miller