David&Goliath is launching a new campaign for VIZIO, championing the brand’s P-Series Ultra HD TV, which has four times higher resolution than standard HD.
The campaign debuts tomorrow with the broadcast spot “Fallen Tree.” In the 30-second ad, a family is so captivated by their P-Series Ultra HD TV that they fail to realize a fallen tree has crashed through their window, even as a rescue team arrives. “With four times the resolution, nothing is more captivating,” says the voiceover at the spot’s conclusion. While it may not be the most innovative approach, it showcases the P-Series Ultra HD TV well and is flexible enough for a number of future variations on the theme.
A second spot, “Turkey Dinner” follows in the same formula, with a pair of dogs devouring a turkey dinner while their owners are too captivated watching football to notice. “Turkey Dinner” and a third spot, entitled “Pillow Fight” will roll out in the coming months, with all three ads airing on national cable.
Credits:
Client: VIZIO
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
President: Brian Dunbar
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Copywriter: Patrick Que
Art Director: Allen Yu
Director of Broadcast Production: Paul Albanese
Group Account Director: Jennifer Mull
Account Supervisor: Kammie Dons
Assistant Account Executive: Karolyne Crowe
Planning Director: Kristen Knape
Director of Business Affairs: Rodney Pizarro
Production Company: MJZ
Director: Dante Ariola
President: David Zander
Sr. Executive Producer: Scott Howard
Producer: Natalie Hill
Director of Photography: Philippe LeSourd
Production Designer: Floyd Albee
Editorial: Spinach
Editor: Adam Bright
Assistant Editor: Michael Weiss
Producer: Jonathan Carpio
Post-Production: Method
VFX Supervisor: Rob Hodgson
Compositing Supervisor: Dominik Bauch
Tracking Supervisor: Messrob Torikian
Executive Producer: Stephanie Gilgar
Senior Producer: Pip Malone
Coordinator: Karena Ajamian
Original Music: Human
Audio Mix: Margarita Mix, Santa Monica
Mixer: Nathan Dubin